| The business of fitness •

An Easy Six-Step Retention Strategy for Gym Owners

What is your retention strategy for keeping new members in your gym? If you’ve focused solely on sales, then you’re missing a big slice of future revenue. If members drop off quickly, then your business strategy is really sales based and not retention driven. Instead of keeping existing members happy, you’re constantly on the push for new ones. If you’re losing as many customers as you are signing up, considering looking into your retention strategies. Increasing customer retention rates “by 5%
Morgan Memorial Goodwill Industries •

Thrift Comfy and Quality Winter Vaca Finds at

Heading out for a last minute winter vaca? Don’t forget to put Morgan Memorial Goodwill Industries on your list. Whether it’s a weekend in the White Mountains or the Berkshires or a day trek to Blue Hills or Wachusett, our 15 store locations in Massachusetts are stocked with the essentials to keep your family warm and dry. And here’s the best part — satisfy everyone in your bunch with our unique, never-the-same collection of the best thrifting Boston has to offer. From warm wools to oversized f
| The business of fitness •

Our Customer Service Rep Vaults to New Heights after Making the Leap from Gym Manager to Gym Insight Employee

Welcome, Abigail Bell, to Gym Insight! Now in her fourth week of employment, we are proud to announce our newest customer service representative came to us from long-time Gym Insight customer Whetstone Fitness, where she was their general manager. Hiring Abigail is a huge win for us. She brings eight years of hands on, daily experience using our gym management software at a rapidly growing club. We feel this practice will be invaluable in her ability to help our customers. Don’t worry. We did
Morgan Memorial Goodwill Industries •

– Seven Impressive Reasons Why We’re the Best Choice for Your Clothing Donations

We make it easy to clean out your closet so you love what’s left – donate today to Morgan Memorial Goodwill Industries. With 15 nonprofit retail locations and multiple convenient donation sites, there’s always a new place to shop and so many ways to clear your home this winter. Now that you’ve decided to spruce up your space and discover new elbow room, you’ve got to move fast. Sorting and clearing out unwanted clothing and household items takes energy. Once you’ve got the momentum going, don’t
| The business of fitness •

How to Love Managing Gen. Z Employees

At Abb’s Muscle & Fitness everyone is younger than the owner. Many of the staff members are Gen Z, individuals born between 1997 and 2012. To manage this young team, owner Abbe Hockaday set aside society’s prevailing views and approached them with her own brand of intergenerational acceptance and love. They are the seeds she sows to create an environment that is more ministry than gym. Simply said, this puzzling generation challenges her to think and act at her best. Here are some tips she’s di
| The business of fitness •

Hidden Features: Four Tools Sure to Make Running Your Club Easier – and More Profitable!

Welcome to our Hidden Features blog, where we introduce tips and tricks you can use to optimize your Gym Insight software. Simplify gym management with these four powerful software features: Don’t miss out on recurring revenue. Now Gym Insight lets you create a scheduled payment for an add-on service so you can keep growing this profit-making segment of your gym! This feature allows you to automate and manage payment for an add-on (punch card) service, such as a series of tanning sessions or
| The business of fitness •

Gym Leases: Four Surprising Reasons Landlords Love Fitness Today.

Don’t let your gym’s size get in the way of negotiating a great gym lease — you’ve got more power than you think. Gyms are the darling of commercial real estate these days and here are four reasons why Gym goers are known for something in the industry called “stickiness.” This odd word is the amount of time a person stays in the retail plaza after visiting (in this case) the gym. While in the plaza, gym goers frequently stop for a refreshment, socialize with friends or finish errands. According
| The business of fitness •

Learn How to Master Personal Training Sales From Gym Pros!

How can you sell more personal training without losing money or increasing staff? Kage Gym in Mundelein, Illinois, has figured out the secret sauce resulting in an insane closing rate of nearly 70%. They’ve been so successful with personal training that, after two years in business, they’ve just begun promoting memberships to the general public. Owners Omar Sanchez and Gonz Sanchez (no relation) opened Kage Gym in September 2022, taking on and renovating an existing gym. The two young entrepren
| The business of fitness •

Unlocking the Customer Service Secrets of Leading Hotels

My family recently stayed in a hotel where we were greeted by an employee vaping behind the counter. Later, I found the hotel’s gym equipment broken and worn out. On my next visit to the city, I stayed at another hotel, in a different part of town. This excursion made me think about the similarity between gyms and hotels and what the fitness industry can discover from the leaders in leisure. And, how devastating bad first impressions are on customer retention. How the best hotels create brand
| The business of fitness •

Gym Insight Wishes You a Fantastic New Year!

It’s been a great year for our company and we pray the same for you. Since gym owners such as yourselves are such a huge part of our success — well, you’re almost like family — we’d thought you’d enjoy an end-of-year wrap up. Looking forward to an amazing 2024 and the privilege of watching your gyms grow exponentially! • Run report detailing which members have not signed up for the app • Rolled out a new Members App available direct from Apple App and Google Play Stores – This newly redesigned,
| The business of fitness •

Seasons Greetings for a Beautiful Holiday from Gym Insight!

Your business means everything to us. You are the independent fitness club owner with the courage and conviction to work relentlessly for your own success. It’s a great story, one we cherish hearing every day. At Gym Insight, we sincerely value these long-term relationships with our customers. You feed our most innovative design ideas and keep us excited to create — and re-create — the best gym management software on the planet. This may be because we’re a lot like you — a privately held compa
| The business of fitness •

Switch Gym Software Now! Five Reasons Gym Insight is the Best Choice in Gym Management Software

When we started this blog in 2011, Gym Insight was a young company — barely three years old, and still beta testing much of its software. Today, we’ve installed our health club software in countless gyms while cultivating the passion for ingenuity and improvement that brought us here today. Here, we shamelessly pitch why we (still) believe we offer the best gym management software on the market. This seems like an unusual boast but, truthfully, local customer service is not so common. Our high
| The business of fitness •

You Can Own More than One Gym. Here’s How from Industry Expert Justin Kirkland, Club Pilates Franchisee

In this week’s Gym Owner’s blog by Gym Insight, we interview seven-location Club Pilates owner Justin Kirkland for tips and secrets on growing into a multi-location fitness business. His experience with the successful franchise blends on-the-street advice with a marketing major’s savvy. Read on for details on what it takes to grow exponentially in the competitive field of boutique studios. The Kirkland family purchased three Las Vegas Club Pilates in September 2019. One of their first ventures
| The business of fitness •

Hidden Features: Check Out Our New Bulk Actions

Welcome to our Gym Owner’s Blog. We’re trying something different this issue. Our Gym Insight customers requested more coverage on our software itself – new features, compelling changes — tweaks that make your job easier. Glad to help! We are always excited to talk about new exciting updates or even the crazy common stuff that needs a refresh. So let’s get started on our “Hidden Features” post. Today, we’re covering Bulk Actions. Just as its name suggests, this function permits you to modify s
Morgan Memorial Goodwill Industries •

Shop for the Good of It at This Season of Giving

This holiday season, make your good go further by thrifting at one of Morgan Memorial Goodwill Industries’ 14 stores. Here every purchase supports the community’s most vulnerable residents. With the resolve of more than 125 years of community service, Goodwill has evolved with a single purpose in mind – to empower people to achieve independence and dignity through work. How does Goodwill help people achieve independence? Goodwill offers a number of job training and career service programs to i
| The business of fitness •

How to Run a Thriving Gym in a Small Town

Is it possible to prosper as a gym owner in a small town? After speaking with several gym owners in cities of fewer than 5,000 residents we discovered it’s a definite “heck, yes!” With the right dedication and planning, you can succeed and grow in any sized hamlet. Advice from our Gym Insight customers on how to flourish as a small-town gym. 1. Adapt to your community’s needs. As Justin Green, owner of the Source Fitness Center in St. Clairsville, Ohio, explained in our Gym Owner’s Podcast, t
| The business of fitness •

How to Avoid Negligence Lawsuits: Scope of Practice (Part III)

Interview with Dr. JoAnn Eickoff-Shemek, “Dr. JES,” professor emerita, University of South Florida, expert fitness and law witness, and national spokesperson. Podcast: “The Power of Control: Dr. JES Returns” We’ve dedicated the last two blogs to avoiding gym negligence lawsuits. How to steer clear of legal landmines, and training staff to properly guide members on their fitness journey. Now we are at the final leg – scope of practice. Here, we discuss that wafer-thin line between offering good
| The business of fitness •

How to Avoid Negligence Lawsuits: Selecting & Training Staff (Part II)

Welcome back to How to Avoid Negligence Lawsuits! As we discussed in Part I, negligence settlements are in the millions of dollars now and can take years to weave through the courts. Additionally, most negligence lawsuits occur due to employee error in instruction or programming. With this in mind, one of the best ways for your gym to avoid a negligence lawsuit is to properly train and prepare your staff. Does your new personal trainer understand how to correctly conduct a skin-fold test? Or ho
| The business of fitness •

How to Avoid Negligence Lawsuits, Preventing Injuries Part 1.

How can gym owners avoid becoming embroiled in a negligence lawsuit? Savvy business professionals recognize that all manner of legal claims have increased in frequency over the years. But how can a small business, like a fitness club, avoid becoming embroiled in a negligence lawsuit? Proactive gym owners can sidestep potential negligence lawsuits by rethinking their hiring and member management strategies. Attaining a waiver signature is not enough protection. As discussed in previous blogs and
| The business of fitness •

Yes! You Can Own a Gym and Keep Your Day Job! Here’s How One Sales Analyst Does it Now.

Ready to own a gym but need to keep your day job? It can be done! Read on to learn how one of our clients runs a gym while working full-time. In January 2023, Tanner Boudrero fulfilled a lifelong dream – to own a small business. A sales analysts with iFit, an international equipment and sports technology manufacturer, he loved the idea of being his own boss. That vision came true when he acquired Fit Factory in Preston, Idaho. Modestly, despite his lack of experience, he believed his backgroun
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